In a research study that was published last month in the UK, customers had been asked about the future of mobile phones. In response to the question ‘Would you want mobile TV for 5 pounds per month, only 3% said they would be interested. 76% were not interested at all. The handset and network manufacturers had already presented equipment to support it in the last GSM Exhibition in Barcelona – so from a technological point of view, it was working. But the customers? What about them? They won’t buy. Is it realistic?
When TiVo, the first digital video recorder service, was first introduced, the sales went very slowly. It took TiVo years and years to reach mass market of millions of customers. And only recently did we get the final approval that this small initiative is changing the world as Conan O’Brien did a spoof at the 2006 EMMY awards about the problems of TV. TiVo and the skipping of commercials were the first mentioned.
TV is changing. The world is changing. But it’s taking time. It took TiVo about 10 years to reach critical mass. I am sure that at first only 3% said they would be willing to pay for it. So maybe it will take 5 or 10 years but TV and (and TiVo) will reach mobile.
This just in: Take a look at this hidden video found on TiVo.com descibing the origins of TiVo technology: