kobi marenko
The Connection between IDF and Microsoft
August 1st, 2006
Pondering over the war between Israel and Hezbollah reminds me something about the world we are living in.
For years, Israeli Defense Forces have developed their ability to fight against Syria, Iraq and Iran. Billions of dollars were invested in new, state of the art, technologies. But when the day of war came, a primitive weapon from the sixties, the rockets, proved to be stronger than any aircraft. If the IDF had to fight Syria, they most probably would have defeated Syria’s military in less than six days. If Hezbollah had aircrafts or tanks, control centers and submarines, IDF would have easily defeated them.
For years, Microsoft has developed technologies and bought companies in order to maintain their control on the software business. And then came Google and beat Microsoft in a war that they just couldn’t fight. If they had to fight IBM on a new spreadsheet – it would have been a war they could win. They would have had the tools to fight with.
It’s definitely a new world than we knew in the past and older companies need to change their method of work in order to adapt to the situation. The bigger you are the more enemies can defeat you in tools and weapons that you can’t react to.
If companies and/or armies would like to fight and survive in this new world, they should think and act as a guerilla, or as a startup, themselves.
K.
August 2nd, 2006 at 10:27 am
war is bad and sad, but you are so right
August 2nd, 2006 at 2:27 pm
The thing is you cant possibly prepare for what the future holds. You think you have everything figured out when… oops, a young lad by the name of Tom takes over the web with a site like MySpace.com.. These things happen every day. One can only stay alert to his surroundings and try to make it out alive.
August 14th, 2006 at 7:24 pm
It’s actually a fairly interesting point about how seemingly inferior upstarts can run with giants.