Show us the way

May 22nd, 2007

As of today’s Nielsen net-rating results, 55.2% of the searches are done by Google. Last week Google announced they are testing a new interface for showing the search results. In other words – they want to change the way we view the world. After all, every change in Google reflects on hundreds of million people in the world.

New Google

Last week we found out that Google is working on a new way to introduce commercials in Video. We learned that they don’t sell advertising in YouTube for new customers. Only those who already bought their media in the past, can buy from Google today. From what we’ve found out, it looks like the model won’t include pre-roll video advertisements.

The video advertising in the internet still haven’t taken off. The advertising world is waiting for the new Google model that will show us the way.

k.

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