kobi marenko
Mobile TV? Not a Great Idea.
November 7th, 2006Photo courtesy of Tieke
Only 30% of Europeans are interested in mobile TV, according to a new survey which was published last month by the Yankee Group. Fifteen percent of those between the ages of 18-34 were reported “very interested” and 15% were “interested”. As the ages grew older, the percentage diminished. Of the people in the age group of 35-49, 10% were “very interested” and 13% were “interested”. Finally, in the ‘Over 50′ age group only 4% were “very interested” and 7 “interested”.
And this is even before talking about how much it will cost them.
Last week, Pay-TV company BSkyB announced they will be launching a mobile TV service with 3 UK and Orange UK. A spokeswoman for Orange said the company expected to have between 1.5 and 2 million 3G customers in the UK by the end of the year.
Looks like winning customers will not be as easy as they thought.
K.