Internet: Now the Talents are Coming

Photo courtesy of The Age

Is it a sign for the future or is it just the final stamp that the future is here? Israeli video sharing site MetaCafe announced today that Hollywood producer Steven Bochco will produce content specifically for the site.

Until recently most of the video sharing sites basically had 4 lines of content: porno, stolen content from the majors, commercials and “my funny cat” content”. Users provided amateur home videos, sometimes with great success like two of our great talents in Logia, Tasha and Diksha, but most of them were really not worth wasting time on.

We are entering into a new area, where the real content creators, the guys that know how to write a script, who are skilled in holding the camera and have real editing capabilities.

The role of the majors and the large networks in the old world was picking the right content, financing and especially distribution. In the new world, financing is not an issue – because for the internet the production costs are very low. Now if we add that to it the cutting of the distribution - it will change the world as we know it and will bring the power from the networks and the major studios to the producers and content creators.

They should ask themselves what their role in this new world is. And they should do it fast.

K.