Google: The world’s number one brand

So now it’s official. Google is the leading brand of the world. Yes. Google had passed Coca Cola, Wall mart, Starbucks… People, please, get yourself a life. Doesn’t anybody in the world have anything better to do than to search the Internet? The answer, my friends, is blowing in the wind.

If that’s the new world, I have a philosophical insight: Google’s mission is to “organize the world of information”. With this mission, and with knowing that it’s the leading world brand, basically, most of the world is searching in Google and this search builds its attitude to the world. Now we can say that the way Google organizes the world is the way we receive the world. The way we percept it.

Let’s take the search term “Hey clip” as an example. If you search for “Hey Clip”, the first result is the clip that two of our talented Logia employees created and published in YouTube. This clip has been viewed more than 14M times in the last year !!!!!!!!!!! Amazing number. But, this lippsync version is not the real “Hey Clip”. The real “Hey!” is a song by the Pixies, but there is no way someone will find it. For the Google user – Hey clip is the clip that Tasha and Dishka had produced.

It means that today’s Google algorithm is not just helping us to find information or “organize the information of the world”, but it also creates our perception about the world. It’s the world. It’s our world. The wired world.

k.