Google is making the last step to conquer the internet

A day after Google missed Wall Street’s predictions and finished a quarter without growth in the advertising business, the company is making one more step to conquer the internet. The company announced today that they are willing to pay $4.6B for wireless spectrum in order to have the ability to provide mobile customers with internet on the go – on their mobile handsets.

Google and the mobile operators are fighting on the next generation mobile portal. Few months ago Vodafone, the largest mobile operator in the world, refused to allow Google’s search engine into the companies handsets. But Vodafone had finally surrendered, and now Vodafone customers, especially in UK, can access the popular search engine.

If the Federal communications commission will allow Google to buy the spectrum, the mobile operators might loose their market. Customers will be able to enter into a consumer electronic shop, buy handsets with Google search engine and Gtalk (Google’s VOIP & IM application) and use it for voice and data services without the need for mobile operators.

There is still a long way to go – but this small step for Google is a large step on the way to kill the mobile operators.

K.