Photo courtesy of BloomsburgPL
Today’s consumers trust traditional media sources the most, or at least that’s what a new research study done by LexisNexis shows.
The findings show that when consumers are faced with major events that significantly affect their lives, such as a pandemic or an ominous hurricane, their trust mostly remains with traditional media, such as professional journalists at mainstream newspapers, magazines, television and radio, versus emerging media sources created by citizen journalists including Internet-only publications, blogs and podcasts.
Half of those surveyed said that they would turn to network television for immediate news information in such situations, while the next most popular source was the radio (42%). Findings show that approximately a third of consumers (37%) would use daily local newspapers, cable news or business networks (33%), and a quarter of those interviewed would rely on Internet sites of print and broadcast media. In contrast, emerging media like Internet user groups, blogs and chat rooms would be used by (6%) surveyed.
LexisNexis asked consumers which news sources they are more likely to trust for information about the news that interests them the most. On average, consumers are four to six times more likely to feel that traditional media is more trustworthy than emerging news sources for news they feel is most interesting.
In the future, more than half (52%) of the consumers surveyed anticipate they will continue to mostly trust and rely on traditional news sources. However, more than a third (35%) expect they will trust and rely on both emerging news and traditional news in the future, and more than one in ten (13%) anticipate they will trust and rely mostly on emerging media.
The question is will blogs be part of the traditional media in the coming years. My bet is they will.